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商品編號： W31906 出版日期： 2023/05/19 作者姓名： Sellin, Julianne;Guillotin, Bertrand 商品類別： General management 商品規格： 16p 再版日期： 地域： France;Russia;Ukraine;United States 產業： Retail trade 個案年度： 2022 -
商品敘述：
In March 2022, the chief executive officer (CEO) of Auchan Retail Group (Auchan), a top French retailer, faced a serious dilemma. As head of a 30 billion, privately held company, the CEO had to choose between staying the course and leaving Russia, one of Auchan''s top three markets, in the aftermath of the business turnaround and explosive geopolitical tensions that followed within two weeks of the Russian invasion of Ukraine. Public backlash had already forced more than 300 companies to exit or scale down their operations in this large emerging market. In this context, as he prepared for an interview with a popular French newspaper, the CEO had to decide how to best to address this dilemma: should Auchan follow the crowd or stay the course?
涵蓋領域：
International business;Strategy
相關資料：
, (W31907), p, by Julianne Sellin, Bertrand Guillotin
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